About Me

MEET ALEX PAN

About Me

With 5 years of experience working in advertising agencies and digital marketing companies, I have successfully managed diverse marketing campaigns for clients across various industries. My skills in utilizing setting up paid media ads, optimizing websites for SEO, and working on traditional advertising channels like TV commercials and radio spots has driven significant traffic and conversions for clients. Additionally, CRM experience such as HubSpot and Salesforce have enabled me to personalize marketing campaigns that have achieved measurable results. As a well-rounded marketer, I believe my diverse range of experiences and skills will be a valuable asset to any team.

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WHAT I’VE DONE

Past Experience

DIGITAL MARKETING EXECUTIVE, WHOLESALEXP UK LTD

SEP 2022 - MARCH 2023

Formulated and executed digital marketing strategies to promote WholesaleXP to prospective wholesalers and retailers, resulting in a 50% increase in leads.
Managed and optimized the company's social media accounts, creating visual and copies to improve the branding, resulting in a 30% increase in engagement.
Created and executed targeted email marketing campaigns to promote the company's platform and products, resulting in a 20% increase in click-through rates and a 35% increase in conversions.
Authored and published website content and blog posts with SEO strategies to boost website traffic and engagement.
Conduct paid campaigns(Socials and Search) to increase the registration rate by 50%. Keyword research, bid management, competitor analysis, data-led ad testing, including A/B and multivariate testing to optimize the campaigns.
Collaborated with the sales team to develop effective marketing materials and support sales efforts.

SENIOR DIGITAL MARKETING EXECUTIVE, HONG KONG ECONOMIC TIMES LTD

OCT 2021 - APR 2022

Coordinated and managed marketing events and promotions via social media, SEM, and other channels, acquiring new users and enhancing the user experience, resulting in a 20% increase in engagement and 30% in followers.
Worked closely with vendors and partners for marketing campaigns and promotions, negotiating favorable terms and securing 10% cost savings.
Conducted market research, user surveys, and focus groups, and prepared analysis reports, resulting in a 25% increase in customer subscription.
Oversaw marketing and promotion activities, took metrics, and wrote performance reports.
Handled inquiries and resolved customer problems, maintaining a good satisfaction rate.

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ACCOUNT MANAGER, WUNDERMAN THOMPSON HONG KONG

JUNE 2021 - OCT 2021

Involve in marketing projects and campaigns from planning to execution. Liaise and manage different parties to ensure timely and accurate implementation.
Supported new business development, including the preparation of proposals and generating new ideas, resulting in new business opportunities and a 15% increase in revenue.
Maintained strong client relationships and oversaw multiple projects for different clients simultaneously.
Ensure quality control by reviewing agency products including creative work, key client communications, schedules, and creative strategies. Identify and execute opportunities for cross-client collaboration and partnerships

SENIOR ACCOUNT EXECUTIVE, WE ARE SOCIAL HONG KONG

AUGUST 2019 - JUNE 2021

Plan and prioritize account team deliverables, effectively delegating responsibilities and executing tasks according to each client’s brief.
Establish & maintain a long-term relationships with potential & existing customers.
Conduct the paid socials and paid search campaigns to generate the leads.
Use social media monitoring tools and conduct competitive analysis on a regular basis.
Liaise with creative team, vendors and partners to coordinate the entire production process of both online and offline’s ATL and BTL materials.
Identify potential customer’s needs and new business opportunities to achieve revenue targets and business objectives.
Conduct pre campaign analysis and post campaign evaluation.

PROJECT EXECUTIVE, NEW MEDIA GROUP

JULY 2018 - JULY 2019

Job rotation to build up the knowledge about functions of different departments.
SSwagger -- Develop a variety of marketing creative concepts and ideas related to digital campaigns and social media content. Also, Liaise PR and agencies to ensure the timely and successful delivery.
Programmatic and Analytics – Liaise different programmatic agencies to find out the method to increase Ad revenues. Also, monitor the external and internal data to find out the solution to improve the CPM of the programmatic ads.
Draft UI design for the new system to manage the cooperation with influencers. Work with a multidisciplinary team to deliver beautiful user experiences across multiple platforms, This may include websites, applications and other touch-points.